Services — Migration
WordPress too slow? Migrate to a custom build
A WordPress site built with Elementor, WPBakery or a stack of plugins tends to get slow, hard to maintain and difficult to extend over time. I migrate existing WordPress sites to a custom setup — with Advanced Custom Fields and bespoke block types, or fully headless with Next.js — without losing content, URL structure or the SEO value already built up.
Why migrating to a custom build
Content and SEO value preserved
Existing pages, URLs and metadata are carefully carried over so rankings and organic traffic don't collapse after the migration.
A measurably faster site
No more page-builder JavaScript and plugin bloat: a migration to hand-written ACF blocks or a headless Next.js frontend scores noticeably better on Core Web Vitals right away.
Editors keep working independently
The migration results in clean, constrained fields again instead of a free drag-and-drop canvas — editing content stays possible without breaking the design.
Phased, without downtime
I usually migrate section by section or page type by page type, so the site stays online and usable while the new setup rolls out step by step.
What I build
- Audit of the current site (speed, plugins, technical debt)
- Migration from a page builder to custom ACF blocks
- Headless migration to Next.js where it adds value
- Preservation of URL structure, redirects and SEO metadata
- Performance optimization and Core Web Vitals
- Phased go-live without downtime
Sound like your project?
From first conversation to launch — I'd love to think along on your project around migrating to a custom build.
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Frequently asked questions
Good Questions
Setting expectations before we start, with a real process and honest answers.
With a careful migration (URLs, redirects and metadata preserved), you typically don't see a drop, and often an improvement over time thanks to the faster site.
Usually phased, section by section or page type by page type, so risk stays limited and the site remains usable in the meantime.
That depends on your situation. Often a migration to custom ACF blocks within WordPress is already enough; headless mainly adds value with high traffic volumes or heavy SEO/AI-crawler requirements.
Contact
Say Hello
Got a project in mind? Tell me a bit about it and I'll get back to you within a day.