Jasper Bloem

Services — WordPress + ACF

WordPress developer without a page builder

I build WordPress sites the way a developer would: with Advanced Custom Fields, custom block types and a codebase the next developer can pick up without guesswork. No Elementor, no WPBakery, no page-builder bloat that tanks every page-speed test. Mostly requested by agencies who want an existing Figma design translated precisely into a manageable, fast WordPress CMS.

Why WordPress + ACF

01

Speed page builders can't match

Elementor and WPBakery render everything through nested shortcodes and client-side JavaScript. Hand-written ACF blocks with semantic HTML load noticeably faster and score better on Core Web Vitals.

02

Content editors can't break the design

ACF field groups give editors exactly the fields they need — not a free drag-and-drop canvas where the whole grid can collapse by accident.

03

Reusable block systems for agencies

I build block types that are portable between projects: set up once, reused for a new client of the same agency, without starting from scratch each time.

04

Pixel-perfect from Figma to CMS

You deliver the design, I deliver the development — including integrations with external data sources like Realworks for real estate agents or other industry-specific feeds.

What I build

  • Custom ACF block types and field groups
  • Figma to WordPress, pixel-perfect
  • Integrations with external data (Realworks, CRMs, feeds)
  • Performance optimization and Core Web Vitals
  • Migration from page builder to custom blocks
  • Maintenance and further development for agencies

Frequently asked questions

Good Questions

Setting expectations before we start, with a real process and honest answers.

Usually fully custom starting from a blank (or block) theme, so no unused theme functionality lingers. Building further on an existing theme is possible, but I first check whether that would needlessly complicate the codebase.

Yes, I do this regularly. I move the existing content and structure over to custom block types, usually in phases so the site can stay online during the migration.

Both. Agencies often hire me as a white-label developer for the build, but I also deliver directly to companies looking for their own technical point of contact.

Contact

Say Hello

Got a project in mind? Tell me a bit about it and I'll get back to you within a day.